I’ve spent my whole career so far in studying and practicing marketing. I started at a classic advertising agency where I studied copywriting and got a good training into branding, working for clients like Diageo.
However, a self starter and a geek, at 26 I joined two friends in their gaming startup as a partner and marketer. This was a bootcamp for entrepreneurship, startups, managing people and studying the software development process.
Oh well we failed fairly miserably, but this opened new opportunities. For a brief period we ran a small tech outsourcing studio with the same team and delivered web and mobile applications to clients in Europe and the US.
In 2017 the seed funding for our gaming startup was drying up and I started exploring options to raise new capital. Someone mentioned ICOs and that’s how I got into crypto. We didn’t do an ICO, but in late 2017 I was deep down the rabbit hole and in early 2018 I did a few ICO marketing gigs and for several months I ran a small ICO marketing team. Then it all crashed.
In 2019 I joined my current company Ambire (former AdEx Network). Eversince I’ve been living and breathing Web3 all the time. I got proficient in Ethereum, learned to read smart contracts and speak the CT language and rode the 2020 DeFi wave all the way.
While being Ethereum-native, I firmly believe into the multi-chain future of crypto and try to stay on top of innovation in the space - particularly interested in DeFi, L2s, the Metaverse and NFTs.
In 2021 I created a local Bulgarian NFT Discord server (with future plans for an investment DAO) and became a seed investor in EnterDAO.
I am currently a marketing lead in the awesome marketing team of Ambire, taking care of the communication and marketing activities of Ambire with our main focus the Ambire Wallet. I believe that I deeply understand and practice strategy, content planning and creation, Web3 community building, PPC, email and Analytics.
I.
MA Strategic Management • 2019 - 2020
Bachelor in Business (German Programme) • 2012
At Sofia Univeristy I studied business, marketing, statistics and accounting at the faculty of business administration. I was enrolled in Sofia University's judo team and competed for the team several years.
2008
Marketing and Communications• February 2019 - Present
Online Marketing and Sales, Communications and PR
In February 2019 I joined Ambire, one of the leading Bulgarian startups in the blockchain space. Ambire needed someone experienced in marketing and communications to fuel up the marketing team of the company, so I felt it was a good opportunity to dive deeper in the Ethereum startups ecosystem.
Co-founder, Marketing• July 2018 - January 2019
Online Marketing and Sales, Client Acquisition, Project Management, Company Management
In early 2018 and later I co-founded the small crypto consulting company ICO Brains. We decided to offer social media, advertising and PR services, technical solutions, branding and strategic advisory for crypto projects.
Co-founder, Marketing and Business • January 2017 - Present
Online Marketing and Sales, Client Acquisition, Project Management, Company Management
In 2017 together with my Victus Game partners we founded the software development company SolvedOut - an outsourcing software development collective focusing on the needs of smaller clients and companies.
Partner, Marketing • January 2016 - December 2017
Online Marketing and Sales, User Acquisition, Community Management, Project Management, Company Management
In 2016 I founded a small gaming startup together with two of my friends. We got a small seed funding and tried to create a browser game.
What I did at Victus:Copywriter/Creative Consultant and Strategist • April 2014 - May 2015
Creative Direction, Copywriting, Creative Consulting
Copywriter/Social Media Specialist • April 2011 - December 2013
Creative Direction, Copywriting, Creative Consulting, Social Media Management and Creative
When I'm not deep down the web3 rabbit hole I spend most of my time reading books, practicing Brazilian Jiu Jitsu(blue belt) or cooking. I speak English and German.